Hello, I'm Dan.

I'm currently shaping the creator strategy for the shows everyone’s talking about.


Read on to see more about what I've worked on...


I'm a strategic creator marketing leader with 7+ years of experience in digital marketing and television, most recently shaping the creator strategy for the UK's largest broadcaster.


Over the years, I’ve led high-impact creator marketing campaigns for flagship titles including Doctor Who, The Traitors and the Winter Olympics, working across platforms including TikTok and YouTube. My work sits at the intersection of entertainment, internet culture and audience behaviour — combining strategic thinking with creator-first execution to build campaigns people genuinely want to engage with.

  • BBC's 1st Ambassador Programme

    Managed 10 creators on long-term partnerships.

    Delivered 11+ million views

  • BBC Article announcing new roles.

    Advisory role to leadership to shape the BBC’s creator strategy.

    Pitched and spearheaded the BBC’s inaugural Influencer Ambassador Programme

INFLUENCER MARKETING

I undertook a new first-of-its-kind role within the BBC to shape the organisation's strategy for working with influencers. As part of this I pitched the BBC’s inaugural Influencer Ambassador Programme which I then took a leading role in launching.


I launched the Ambassador Programme, redefining how the BBC works with creators by piloting a new long-term partnership strategy. Managed 10 creators to deliver 11M+ views and was successfully recommissioned for a second phase. 



CAREER EXPERIENCE

Influencer Marketing Manager (BBC) - Jul '24 to Present 


MARKETING

I have delivered multi-media marketing campaigns from brief to evaluation for titles including Doctor Who, The Apprentice, Waterloo Road and Brian Cox’s Solar System reaching and engaging with young audiences across platforms.


I have extensive experience and knowledge across:

  • Managing marketing campaigns
  • Collaborating across multiple teams and stakeholders
  • Developing campaign briefs against strategic objectives
  • Sound editorial judgement


CAREER EXPERIENCE

Marketing Executive (BBC) - Jul '23 to Present 

SOCIAL MEDIA

 

I have worked on multiple programme campaigns including; ‘RuPaul’s Drag Race UK’, 'Strictly Come Dancing', ‘Eurovision’, and most recently on the exciting launch of BBC Three’s new channel. Creating bespoke digital content to engage young audiences.


I have extensive experience and knowledge across:

  • Social media / digital strategy and execution
  • Creative ideation, content creation and planning
  • Community management
  • Copywriting


CAREER EXPERIENCE

Social Media Executive (BBC Three) - Jun '22 to Jul '23

Social Media Co-ordinator (BBC Three) – Oct ’20 to May '22  


  • RuPaul's Drag Race UK

    Overall campaign achievements for RuPaul's Drag Race UK S3, S4, International S1.

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  • Eurovision for BBC Three

    Campaign achievements for Eurovision 2022 digital support.

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  • Charlotte In Sunderland

    Campaign achievements for Series 1 Charlotte In Sunderland.

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  • Go Hard or Go Home

    Campaign achievements for Series 1 Go Hard or Go Home.

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RuPaul's Drag Race UK

PRODUCTION EXPERIENCE

TELEVISION

BBC Three
New Talent Trainee
Oct 2019 to Feb 2020

‘Sun, Sea, and Selling Houses’ (Ricochet/Channel 4)
Series Producer – David MacKay
Location Assistant – November 2018 to May 2019

‘The Repair Shop’ (Ricochet/BBC 2)
Series Producer – Sandy Watson
Location Assistant – July 2018 to November 2018

‘Drinkers Like Me: Adrian Chiles’ (Ricochet/BBC 2) 
‘5 Celebs Go Caravanning’ (Ricochet/Channel 5)
Office Runner – May to June 2018

FILMOGRAPHY

PUNCHLINES (2018) - Official Selection Cinecity 2018

A short documentary about an amateur comedian and the humanity behind comedy

Punchlines is an intimate short documentary about Helen, a retired maths teacher who uses comedy as a way to process her difficult past, as she prepares for an open mic night. This independent film, explores the humanity behind comedy and the deeply personal inspirations behind the jokes we laugh at.
Watch Punchlines

REBORN (2018)

On the 5th of July 2017, Sophie Butler did a lot of things for the last time. She jumped out of bed for the last time, felt the kitchen floor under her feet for the last time, and ran on a treadmill for the last time. In one sudden moment her whole life changed. Following the one-year anniversary of her tragic accident, Reborn is an extraordinarily personal exploration about what it is like to accept and live with a disability.

Full film available soon.

I WILL HOLD ON (2017)

A short documentary made in association with Worthing Dementia Action Alliance.

Exploring an important social issue, this film shines a light on the often unspoken experiences of spouses of dementia sufferers.

It was a privilege to be able to get to know Ian, Lynda, and Maureen. My hope is that this film will help those who are in similar situations and also improve public awareness about the effects that dementia can have on carers.

The film also features on the Dementia Friendly Worthing website: Click Here
Watch I Will Hold On

DYING TO BE THIN (2014)

This 12 minute documentary-style short film was produced for the Psychology Bsc (Hons) course at the University of Lincoln. It follows ‘Chloe’ a young girl who is suffering from anorexia, the purpose of the film was to educate the viewer about the relationship between the media and anorexia in an informative but engaging way.
Watch Dying To Be Thin

AUDIO EXPERIENCE

RADIO

As part of the BBC Production Trainee Scheme 2019-20, I underwent training in Radio Production at BBC Wood Norton. This is the programme that I co-produced and co-presented on the topic of Happiness.

RADIO

Presenting a regular show on student radio.
Brayford Radio’s ‘The Daily Boost’ (2014-2016) 
Co-hosted: Series 2: Will Richardson and Christina Cotter
Co-hosted: Series 3: Rhiannon Hunter

PODCAST

Previously developed, produced, and hosted a podcast featuring health and wellbeing influencer Sophie Butler as co-host.


The podcast was targeted at a 16-24 demographic, and covers a variety of social topics in an easily returnable Q&A format. The aim is to provide advice and guidance for young people in an entertaining and humorous way that feels personal.


WRITTEN EXPERIENCE

ARTICLES

I write about social media, metaverse, and tech.
All my articles for POCIT

The Future Will Be Synthesized: The Rise Of AI Fakes And How To Spot Them

TikTok And Texting: How One Asian Hard Seltzer Brand Took On White Claw

The Black-Owned App Trying To Make Social Media More HumanThe Black-Owned App Trying To Make Social Media More Human

MUSIC REVIEW FOR BN1 MAGAZINE (2018)

Review: Brighton band Fickle Friends launch long-awaited debut, You Are Someone Else [BN1 Magazine]
Read

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