DANIEL KASSIM

Creative, innovative, and data-driven marketing and digital professional
5+ years of experience working in digital media and television

Currently shaping the BBC’s creator strategy as of of the organisations first Influencer Marketing Managers, and alum of the BBC Next Generation Committee.

I am a marketing and social media practitioner, specialising in digital content to engage young audiences. Most recently working on marketing and social media campaigns for popular titles such as 'Doctor Who' and ‘RuPaul’s Drag Race UK’.

Previously, I worked in content production on popular BBC One and Channel 4 shows (The Repair Shop and Sun, Sea, and Selling Houses), 

I am a Masters graduate with distinction in Digital Documentary, and first-class Honours BSc in Psychology. My short films have been selected for Brighton's 'Cinecity' Film Festival 2018.

INFLUENCER MARKETING

I have undertaken a new first-of-its-kind role within the BBC to shape the BBC's strategy for working with influencers. As well as advise and influence on influencer work across the organisation.


CAREER EXPERIENCE

Influencer Marketing Manager (BBC, Part Time) - Jul '24 to Present 


MARKETING

I have delivered multi-media marketing campaigns from brief to evaluation for titles including Doctor Who, The Apprentice, Waterloo Road and Brian Cox’s Solar System reaching and engaging with young audiences across platforms.


I have extensive experience and knowledge across:

  • Managing marketing campaigns
  • Collaborating across multiple teams and stakeholders
  • Developing campaign briefs against strategic objectives
  • Sound editorial judgement


CAREER EXPERIENCE

Marketing Executive (BBC) - Jul '23 to Present 

SOCIAL MEDIA

 

I have worked on multiple programme campaigns including; ‘RuPaul’s Drag Race UK’, 'Strictly Come Dancing', ‘Eurovision’, and most recently on the exciting launch of BBC Three’s new channel. Creating bespoke digital content to engage young audiences.


I have extensive experience and knowledge across:

  • Social media / digital strategy and execution
  • Creative ideation, content creation and planning
  • Community management
  • Copywriting


CAREER EXPERIENCE

Social Media Executive (BBC Three) - Jun '22 to Jul '23

Social Media Co-ordinator (BBC Three) – Oct ’20 to May '22  


  • RuPaul's Drag Race UK

    Overall campaign achievements for RuPaul's Drag Race UK S3, S4, International S1.

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  • Eurovision for BBC Three

    Campaign achievements for Eurovision 2022 digital support.

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  • Charlotte In Sunderland

    Campaign achievements for Series 1 Charlotte In Sunderland.

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  • Go Hard or Go Home

    Campaign achievements for Series 1 Go Hard or Go Home.

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RuPaul's Drag Race UK

PRODUCTION EXPERIENCE

TELEVISION

BBC Three
New Talent Trainee
Oct 2019 to Feb 2020

‘Sun, Sea, and Selling Houses’ (Ricochet/Channel 4)
Series Producer – David MacKay
Location Assistant – November 2018 to May 2019

‘The Repair Shop’ (Ricochet/BBC 2)
Series Producer – Sandy Watson
Location Assistant – July 2018 to November 2018

‘Drinkers Like Me: Adrian Chiles’ (Ricochet/BBC 2) 
‘5 Celebs Go Caravanning’ (Ricochet/Channel 5)
Office Runner – May to June 2018

FILMOGRAPHY

PUNCHLINES (2018) - Official Selection Cinecity 2018

A short documentary about an amateur comedian and the humanity behind comedy

Punchlines is an intimate short documentary about Helen, a retired maths teacher who uses comedy as a way to process her difficult past, as she prepares for an open mic night. This independent film, explores the humanity behind comedy and the deeply personal inspirations behind the jokes we laugh at.
Watch Punchlines

REBORN (2018)

On the 5th of July 2017, Sophie Butler did a lot of things for the last time. She jumped out of bed for the last time, felt the kitchen floor under her feet for the last time, and ran on a treadmill for the last time. In one sudden moment her whole life changed. Following the one-year anniversary of her tragic accident, Reborn is an extraordinarily personal exploration about what it is like to accept and live with a disability.

Full film available soon.

I WILL HOLD ON (2017)

A short documentary made in association with Worthing Dementia Action Alliance.

Exploring an important social issue, this film shines a light on the often unspoken experiences of spouses of dementia sufferers.

It was a privilege to be able to get to know Ian, Lynda, and Maureen. My hope is that this film will help those who are in similar situations and also improve public awareness about the effects that dementia can have on carers.

The film also features on the Dementia Friendly Worthing website: Click Here
Watch I Will Hold On

DYING TO BE THIN (2014)

This 12 minute documentary-style short film was produced for the Psychology Bsc (Hons) course at the University of Lincoln. It follows ‘Chloe’ a young girl who is suffering from anorexia, the purpose of the film was to educate the viewer about the relationship between the media and anorexia in an informative but engaging way.
Watch Dying To Be Thin

AUDIO EXPERIENCE

RADIO

As part of the BBC Production Trainee Scheme 2019-20, I underwent training in Radio Production at BBC Wood Norton. This is the programme that I co-produced and co-presented on the topic of Happiness.

RADIO

Presenting a regular show on student radio.
Brayford Radio’s ‘The Daily Boost’ (2014-2016) 
Co-hosted: Series 2: Will Richardson and Christina Cotter
Co-hosted: Series 3: Rhiannon Hunter

PODCAST

Previously developed, produced, and hosted a podcast featuring health and wellbeing influencer Sophie Butler as co-host.


The podcast was targeted at a 16-24 demographic, and covers a variety of social topics in an easily returnable Q&A format. The aim is to provide advice and guidance for young people in an entertaining and humorous way that feels personal.


WRITTEN EXPERIENCE

ARTICLES

I write about social media, metaverse, and tech.
All my articles for POCIT

The Future Will Be Synthesized: The Rise Of AI Fakes And How To Spot Them

TikTok And Texting: How One Asian Hard Seltzer Brand Took On White Claw

The Black-Owned App Trying To Make Social Media More HumanThe Black-Owned App Trying To Make Social Media More Human

MUSIC REVIEW FOR BN1 MAGAZINE (2018)

Review: Brighton band Fickle Friends launch long-awaited debut, You Are Someone Else [BN1 Magazine]
Read

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